Some Ghostwriters Have Red Flags

Warning Signs of Unprofessional Ghostwriters

By Jeffrey A. Mangus

Recently, I met with a potential author client, and within seconds, I knew we could not work together. Even though he offered me a substantial sum to work with him for me. It was a no-go. How? His personal arrogance oozed from the screen, along with negative remarks about women and children; I couldn’t do it. So, I declined to work with the gentlemen and nipped it in the bud.

Over the last eight years, as a ghostwriter, I’ve learned how to spot red flags with new clients. I know if it’s a good fit. I pick up the little things, like micromanaging or dominant and demanding personalities.

But there are always two sides to every story. There are poor ghostwriters out there, with many red flags you should look for when choosing a ghost. To help you, here are some questions to ask:

Are they terrible at communicating?

Ghostwriters should respond promptly to emails, calls, and messages. Hard-to-reach ghostwriters or those who take too long to respond might be a red flag. The most concerning sign would be an unresponsive ghostwriter. If your ghostwriter isn’t answering your calls or messages, and you’re not being pushy, it’s worth thinking about finding a replacement. Imagine if your ghostwriter is dealing with health emergencies or personal crises. If that’s the case, they should inform you and communicate their unavailability to meet or about any delay in submitting their next writing batch. As you work with your ghostwriter, discuss your expected communication, submission preferences, and meeting patterns to ensure that you and your ghostwriter are on the same page.

Are they a “Dick and Jane” entry-level writer?

Poor writing skills are a significant warning sign. Any ghost that relies on AI is a major red flag. Professional ghostwriters need authentic and strong writing skills, including grammar, spelling, and punctuation. Phrasing and voice capture abilities are essential. Examine their sample work for style, sloppiness, errors, or incoherent writing.

How long have they been ghosts?

Having no experience or portfolio is a major warning sign. Professional ghostwriters need to provide a portfolio or references that showcase their expertise. A lack of work samples or references from ghostwriters could raise concerns. While many new ghostwriters may not have a solid portfolio, ask for their personal writing samples and use your best judgment.

Do they miss deadlines and are unreliable?

Leaders prioritize meeting deadlines because of specific project timelines. If ghostwriters are unprofessional, they often cannot meet deadlines or deliver work on time, so be cautious of this warning sign. If you’re working with a ghostwriter and they continuously miss deadlines, this is a sign that they either have too much on their plate or are not paying enough attention to the OK. Either way, this needs to be addressed, or it’s time to move on and find a professional ghost.

Are they willing to sign a contract?

A professional ghostwriter clarifies and details all the terms in the agreement in writing by signing a contract outlining everything, including payment, deadlines, and confidentiality. If a ghostwriter refuses to sign a contract, doesn’t provide one, or won’t discuss terms in writing, take a step back and reassess. This is a major red flag. Always insist on detailed terms in writing. This protects you from fraudulent behavior and a failed book project.

Do they lack transparency?

As a priority, ghostwriters should provide clear information about their process, fees, and potential conflicts of interest. Ghostwriters who refuse to disclose these details are unprofessional, so stay vigilant. Ask about the book writing process and what it entails, along with expectations and goals to shoot for.

Do they act professionally?

Unprofessional language, attitude, or behavior is a huge red flag. Ghostwriters should always conduct themselves professionally and respectfully throughout the entire book process. In meetings, a professional ghostwriter should pay attention, avoid distractions, and give you their full focus. Not doing so is a huge red flag, because if they aren’t paying attention, how can they capture your voice and the essence of your personality?

Are they asking for an enormous down payment?

If a ghostwriter who isn’t industry-established demands unreasonable money from their client at the project’s onset, it might signal a red flag. The normal down payment percentage could range from 30% to 50%. Anything over that may be a massive red flag.

Do they keep breaking promises?

Empty promises are a concern. If they keep pushing deadlines or aren’t following through on tasks, they could be too busy to give your book their best effort.

Are they having trouble capturing your voice?

This is the area where you, as the author, need to practice patience. Ghostwriters may need time to adjust to an author’s writing style, but don’t worry if the first draft isn’t perfect—give them specific instructions about what needs to be improved and request a new draft. Through these exercises, we can assess the ghostwriter’s receptiveness to feedback and the ability to follow instructions. If they can’t handle those tasks, they might not be the right person to work with.

Overall, choosing your ghost is your choice. Trust your instincts, do your research, and go with your gut. Some excellent ghostwriters are out there, and I am in good company among them. Finding the right professional can be the difference between writing your book and missing the mark.

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Got an idea for a business book but don’t know where to start? I want to talk to you. Please contact me directly or through my website at JEFFREYMANGUS.COM