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Change is Not Your Enemy; It’s Your Friend

By Jeffrey A Mangus

“Intelligence is the ability to adapt to change.”

Stephen Hawking

Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” Believe it or not, Einstein’s famous statement talked about everyday life, but his mantra is never truer in business. If you want to see different outcomes, you must try different approaches and, most of all, embrace change. Einstein also said, “The measure of intelligence is the ability to change.”

If put on the spot, we would all agree that we are creatures of habit, avoiding change like a contagious disease. This tendency is common in the business world, where many big and small companies continue to do the same thing every day, resisting change and making no real impact.

In business, change is not just necessary—it’s a must. Moving at light speed, markets, tech, people, and client needs are ever-changing. And if you want to stay relevant and ahead of the competition, the secret lies in your capacity to adapt and grow. As leaders, it means being open to new ideas, taking calculated risks, and trying different approaches. Writing a book is a whole different level of changing things up and is the best place to embrace transformation in your business and life.

However, you are human, and adapting to change is not always simple. It’s not easy to abandon old habits and venture into unfamiliar territory. It is not always easy to go against the grain and do something most people don’t think you can. By going for it and writing a book, you’ll grow as a leader by taking small steps, embracing self-reflection, and expanding your inner self by being open to change.

Over the last nine years, I have worked with many top leaders and founders. One impermeable truth always arises: a vast difference exists between successful and unsuccessful people. What was the differentiator?

 Simple. Besides the obvious issues of not making the right decisions or crucial mistakes, many failed because they simply couldn’t adapt to an ever-changing business climate or circumstance. Call it stubbornness or ignorance; either way, it gets the same result… failure.

But from my ghostwriting chair, I’ve witnessed some of the most remarkable comebacks and resurrections in business by many notable leaders who faced change in their personal and professional lives. Sitting in the front row, hearing and listening to powerful, even remarkable, stories about navigating change during uncertain times, has been an incredible experience, and it never fails to inspire and amaze me.

Change is an integral part of life that affects every facet, including personal growth and professional pursuits. To embrace change and welcome it in, I’ve seen many successful people channel their problems, stress, and anxiety into creativity and action through writing their books. Authors unlock their creativity by stepping out of their comfort zones once they write their books, and I’ve seen the transformation of so many as they work through their books, as writing helps them grow personally and artistically.

When writing a book, change is not your enemy but your friend, a relevant mantra to remember. Why is this? Writing is thinking, and thinking brings clarity. Increased clarity of mind improves efficiency, sharpness, and business navigation, leading to unprecedented success. Writing is an iterative process that leads to unexpected changes in your world through thought and self-reflection.  

As leaders, your connection with a change in the corporate realm can be as intricate as life itself. While going through a company’s transformation, discomfort may arise, but so does the chance for growth. When organizations refuse to change, they become stagnant or worse, but those who take initiative can encourage innovation and gain a competitive edge. A book can deliver these changes in so many unexpected ways.

But I warn you. There is a great fear of change because it frequently brings pain, confusion, and uncertainty. We all have strong attachments to certainty, comfort, and staying in our comfort zone. Writing a book surpasses anything considered comfortable, normal, or typical. Making a book a reality requires courage, determination, and resilience, and we often go against ourselves and what others think we should do. I am not trying to be melodramatic; I only speak the truth.  

Writing a book involves finding, adapting, and facing major changes. It’s guaranteed: change in business, personal life, financial security, and transformation in your well-being. It is all there for the taking.   

With a book, it takes courage to step into a leadership role, expose your vulnerabilities, and entrust your thoughts and stories to your ghostwriter.  But, inside that confidential wall, you can experience transformative change, as it encourages clear thinking, introspection, and exploring fresh ideas, unlocking your full creative potential. James Baldwin said, “Not everything that is faced can be changed, but nothing can be changed until it is faced.” The initial step towards making a significant change is recognizing the necessity and value of writing a book.

Let’s talk if you are here and on the fence about writing a business book. I’d love to learn how I can help you face the possibility of changing your business and life for a long time.

“My name is Jeffrey A. Mangus. I work with powerful executives, leaders, entrepreneurs, and new authors who have incredible, life-changing stories and want to put it all into writing their business books or memoirs.

I specialize in writing books that make you money and guarantee a full return on your investment.

I love sitting in the front row with authors who beat adversity down, survived gut-wrenching challenges, and overcame them to reach the top. I love rags-to-riches stories that show tenacity, grit, and determination.

I collaborate with individuals who are determined to inspire, go above and beyond, think outside the box, and leave a memorable legacy.”